The Style Imperative..

More computerized work from my media class. These are the two spots from an article talking about the difference between style and fashion. The first spot dealt with the idea that what we wear should in part reveal something about our inner self. The second spot is touching base on a line I thought was really good in the article talking about how style didn't demand a credit card - it should prosper on courage and creativity! Plastic pants! 

Edit: I just added in the main image - basically the story behind this image is how 'style' is what gives a person a true identity (hence the fingerprints all over the place) - whereas fashion/clothing are ephemeral objects that are mass produced and can be owned by anyone - so in turn can blend a person into the city's landscape.

Bigger!